Finding the right roblox ad template banner 728x90 is the first real step toward getting your game noticed by more than just your friends. If you've spent weeks scripting a masterpiece or building a detailed lobby, the last thing you want is for nobody to actually see it. The 728x90 format, often called the "Leaderboard" ad, is one of the most prominent spots on the site because it sits right at the top of the page. It's prime real estate, but it's also a bit tricky to design for because it's so wide and short.
In this article, we're going to break down how to handle this specific template, what makes people actually click on an ad, and some common mistakes that end up wasting your Robux.
Getting the Dimensions Right Every Time
When you're looking for a roblox ad template banner 728x90, you need to make sure your canvas is exactly those dimensions. If it's even a pixel off, the Roblox uploader is going to give you a hard time, or worse, it'll stretch your artwork and make it look blurry.
Most people use Photoshop, but if you don't want to pay for a subscription, Photopea is a great free alternative that works right in your browser. You just create a new project, set the width to 728 and the height to 90, and you're good to go. The challenge here isn't the size itself—it's the "letterbox" shape. You don't have much vertical room, so you have to be really smart about where you put your text and your characters.
Why the 728x90 Matters
You might be wondering why you'd pick this over the "Skyscraper" (160x600) or the "Square" (300x250) ads. The truth is, the leaderboard banner is usually the first thing a user sees when they land on the home or games page. It's impossible to miss. While the Skyscraper ad is great for showing off tall characters, the 728x90 is perfect for showing a sprawling landscape, a line of cool items, or a big, bold call to action.
Design Tips for Maximum Clicks
Let's be honest: Roblox players have short attention spans. You've got maybe half a second to grab someone's eye before they scroll down. If your ad is cluttered or hard to read, they'll just ignore it.
Keep the text short and punchy. Since you're working with a horizontal layout, you have plenty of room to spread words out, but that doesn't mean you should write a novel. Something like "FREE PETS" or "NEW UPDATE" in a big, chunky font will always outperform a long sentence. Use high-contrast colors—think yellow text on a dark blue background or white text with a thick black outline.
Use recognizable characters. If your game has a specific mascot or a really cool-looking starter character, put them on one side of the banner. Usually, putting a character on the left or right and your text in the middle (or vice-versa) creates a nice balance. Make sure the character is "rendered" well. A flat screenshot from Roblox Studio rarely looks as good as a proper GFX render with nice lighting.
Don't Forget the "Call to Action"
A call to action (or CTA) is just a fancy way of saying "tell them what to do." A button-like graphic that says "PLAY NOW" or "JOIN GROUP" can actually trick the brain into clicking. Even though the whole banner is clickable, having a visual "button" inside the design usually boosts the click-through rate (CTR). It's a classic marketing trick that still works wonders on Roblox.
Common Mistakes That Waste Robux
Running ads costs Robux, and if you're a developer on a budget, you can't afford to throw them away on a bad design. One of the biggest mistakes I see with the roblox ad template banner 728x90 is trying to cram too much detail into that tiny 90-pixel height.
If you take a high-resolution screenshot and shrink it down to 90 pixels, it often becomes a "visual mess." It's hard to tell what's going on. It's much better to use a simple background with a few high-quality assets than a busy scene that looks like colorful static.
Another mistake is ignoring the "safe zones." While the uploader is usually pretty straightforward, sometimes UI elements on the Roblox site can slightly overlap where the ad sits. Keep your most important information away from the very edges of the 728x90 box just to be safe.
The Problem with "Clickbait"
We've all seen those ads that promise 10,000 Robux or show a picture of a popular YouTuber. Don't do that. Not only is it against the rules (and can get your account warned or banned), but it also brings in the wrong kind of players. You want people who actually want to play your game. If you trick them into clicking, they'll just leave the second they realize the game isn't what was advertised. High bounce rates are bad for your game's internal ranking.
Choosing Your Software
You don't need to be a professional graphic designer to make a decent banner. If you're just starting out, here's a quick rundown of what you can use:
- Photopea: It's free, it's basically a Photoshop clone, and it handles the roblox ad template banner 728x90 dimensions perfectly.
- Canva: Very easy for beginners, but it can be a bit stiff. It's great for choosing fonts, but make sure you manually set your canvas size to 728x90.
- Paint.NET: A classic for a reason. It's simple, lightweight, and supports layers, which you absolutely need for ad design.
- Roblox Studio: You can actually take your screenshots here, but please, use the "Cinematic" camera or a plugin like "Load Character" to get the best possible angles before you move the image into an editor.
Testing and Iteration
Once you have your banner ready, don't just dump all your Robux into it on day one. Run a "test" bid. Throw 50 or 100 Robux at it and see what the CTR looks like. If you're getting a CTR of 1% or higher, you're doing pretty well for a leaderboard ad. If it's down at 0.1%, something is wrong with the design.
The cool thing about the 728x90 format is that you can try different versions. Maybe one has a blue background and one has a red one. You might find that the red one gets twice as many clicks for the exact same price. This is called A/B testing, and it's how the big front-page games stay on top.
Color Psychology (Keep it Simple)
It sounds a bit nerdy, but colors matter. Bright green often signals "go" or "start," which is great for "Play Now" buttons. Red creates a sense of urgency, which is good for "Limited Time" updates. Purple and Gold often suggest something "VIP" or "Premium." Think about the "vibe" of your game before you start painting your template. If it's a horror game, bright neon pink might not be the best choice—unless you're going for that weird, stylized look.
Final Thoughts on the 728x90 Layout
Using a roblox ad template banner 728x90 effectively is all about balance. You have a lot of horizontal space, so use it to tell a story from left to right. Maybe show the "Noob" version of a character on the left and the "Pro" version on the right with an arrow in between.
The leaderboard ad is a classic part of the Roblox experience. Even as the platform moves toward "Sponsored Tiles" and other types of discovery, these traditional banners still hold a lot of weight for group recruiting and clothing stores.
Just remember: keep it clean, keep it bright, and make sure your text is readable even if someone is scrolling past it at a million miles an hour. If you do those things, you'll be way ahead of most people who just slap a random screenshot onto a template and hope for the best. Good luck with your game, and I hope those click rates stay high!